India is the second largest online market in the World. The Digital revolution in the last few years has been quite a revelation for the Entertainment Industry. The Video sharing platforms are flooded with Original contents, like short films and videos.
A Short film is an original motion picture which is not a feature film and whose running time is 40 minutes or less.
The Short films also called Shorts, have been around in India since the times of the Legendary Satyajit Ray. However, it is only until recent times that making and watching have spread like a wildfire, Thanks to all the VOD platforms.
Does the Short film Segment have the potential to become an Industry of its Own?
IMO, Shortfilms segment is already emerging to be one. Apparently, there are more than 1,500 short movies from a particular language uploaded to different video sharing websites every year. Since there is no official statistics on the numbers, a proper analysis is intractable.
For all the movie enthusiasts, who dreamt of becoming an actor, writer or director, the short film segment combined with the online platform is a boon. However, there are different implications to this. While, some presume short films, as an easy ticket to get into the mainstream movies, some are keen on polishing their craft and some, just want to get more views.
In a country like ours, where 65% of the population is 35 or under, with unemployment soaring, it is high time that talents from this segment should be nurtured. On the contrary, few filmmakers have already figured a way out to commercialize the shorts: an Anthology of shorts, released as a mainstream movie.
Short films in the Future!
The surge in the number of Shortmovies in the coming years is inevitable. It is up to the media and entertainment industry to make the best of this segment. With the VOD platforms like Netflix, Amazon Prime from the west targeting the Indian audience, there will be a huge demand for original contents in regional languages.
It was very recently, that Cofounder of Apple, Mr. Steve Wozniak commented that we Indians lacked Creativity! and our Education system is to be blamed, could not agree more with him to the latter. Creativity is in abundance amongst us, however, it’s the prejudice of getting a job, salary etc that kills it.