The 96 year old Jewelry Brand, Bhima Jeweler’s from Kerala has the Netizen talking all about its new ‘Pure as Love’ campaign which picturizes the journey of a transgender woman with a lot of positivity which perhaps is not very common.
The Creators of the Ad are an independent agency from Delhi called ‘Animal’. The role of the transgender woman is performed by Meera Singhania Rehani, a 22-year-old student from Ambedkar University, Delhi. Rehani had got her gender reaffirmation surgery last year and identifies herself as an artist.
Sayanthan Choudhary is the Creative head of Animal, the Ad was short in and around Fort Kochi by Ransom Films, Bharat Sikka. Sayanthan Choudhary has mentioned that it was really brave of Meera to take up this role, as it required her to revisiting those moments.
At a time where the Internet is filled with hatred and divide, and every Creative work is scrutinized and commented on, this ad is a lot more refreshing and positive for most viewers.
Kudos to the whole Team!