“Four years ago, the National Centre for the Performing Arts (NCPA) approached me because they were keen to promote jazz. In India, it’s a genre that is mostly consumed by aficionados and is rather niche. So, I curated a concert for them, that aimed to promote jazz for the lay listener; we called the series ‘Jazzification’, says Rajeev Raja, an accomplished flutist from Mumbai. Besides, Raja is also the co-founder of ‘BrandMusqiq’, an agency that makes musical logos or theme sounds for various brands. Moreover, the flutist explained why he started jazzification. According to him, the idea is to take popular western music and give it a jazz style twist. So, the music event came into being.
Now, the first edition of the music event, jazzification featured classic rock songs like ‘Stairway to Heaven’ by Led Zeppelin. And, they played it with a huge orchestra, a horn section, and keys. The music event was extremely successful that they soon planned the second edition of jazzification. And, this one featured Beatle’s music and once again became a huge success. Soon, Rajeev Raja and his team came up with the third and the fourth editions of jazzification. Indeed, all the music events were astounding. And, of course, people crave for good music events, regardless of where they come from. Besides, the music events of ‘jazzification are unique and heart-warming. Also, the flutist, Rajeev Raja said how they decorate these music events with stories about music.
Jazzification Music Events of 2019
Now, it’s time to reveal some exciting news! Jazzification is going to perform this year in Mumbai. The National Centre for the Performing Arts (NCPA) has already announced the date.
Venue: Tata Theatre, Mumbai
Date: 5 May 2019
Time: 7 pm
And, this time it’s all about musicals. The team will be playing hits from ‘The Sound of Music’, ‘Fiddler on the Roof’, and many other films. So, hurry up and get your tickets from the National Centre for the Performing Arts (NCPA) website – www.ncpamumbai.com.
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Source credits: indianexpress.com, ncpamumbai.com